We Understand the Heart of Culture.
About Tripura Consulting
Building upon our Illustrious Past.
Tripura Consulting is the evolution of Etch Strategies, Inc.
After successfully serving multiple large-scale clients for over two decades, we took a step back to soul-search the work we want to do.
We decided to slow down, to only accept a few meaningful projects every year, and to use our collective talents to go back to our roots of working intimately with clients who want to make a difference.
Our vision is simple: We use a 3-phased Immersion methodology of social science (qualitative research) to understand and elevate culture. We examine the Seen, We reveal the Hidden, and we help our clients express and realize the Possible.
Our process is deceptively simple, profoundly elegant, and unfailingly transformative.
About Tripura Consulting
Social Science meets Art
We are leaders in a revolutionary approach to understand culture - Sociological Immersion. This process requires an intensive deep-dive into your organization. We look at everything: your messaging, your leadership culture, your employee values and beliefs and how your members, providers, market and community perceive you.
Immersion is a social science that observes a culture from multiple vantage points. When working with healthcare, we go undercover as patients. When we work with banks we open new accounts. We experience our clients through the direct experience of employees, providers, customers and patients. We explore every touchpoint and we devote significant hours to gaining insights traditional methods simply can’t access.
Our Capabilities
Research
Immersion | Secret shopping experiences (undercover). Reviewing any/all quantitative research Member, Customer, Stakeholder and Market discussions (including at competitor locations). Leadership and employee interviews “Audit” of all materials and current expressions of culture, brand, recognition/reward, onboarding, fundraising, business development and marketing
Our Capabilities
Cultural Strategic Development
Creating custom strategies to inspire human-centric cultures. Mobilize and oversee client work teams to immediately address weaknesses (behavioral and operational). Creation of detailed work plans, phases and milestones.
Our Capabilities
Expression
Creating beauty to connect all stakeholders (internal and external) to the message/culture
Our Process
Our Process
The Seen: Immersion Research
As an industry leader in Brand/Cultural Development, our parent company Etch enjoyed tremendous respect and esteem for the results of its sociological process. Building upon this foundation, Tripura Consulting starts with the foundation of Immersion. This entails leaving no stone unturned to understand our client’s culture. Through this qualitative research method, including putting ourselves in our clients’ (and their users’) shoes, we discover the truth of culture from every possible angle, every conceivable touchpoint.
The Hidden: Shadow Culture
All cultures have a hidden side. It is through bringing to light the unspoken and often repressed/hidden cultural drivers that we are able to create true transformation. We are fearless in our search for the unhealthy elements that hold our clients back - and our clients fearlessly examine our results.
Our Process
Our Process
Crafting Strategy: Defining the Possible
Once we understand our client’s culture from all perspectives, we then create an expression of its truth, goodness and beauty. We develop the brand voice that conveys an organizations’s highest ideals that connects internal and external audiences to its purpose. The expression of an organization’s identity must be true - and this is where our deep understanding from our immersion process serves to inform our visual and operational strategic recommendations. And the expression must be profound/inspiring/beautiful. We are masters in crafting images and words that reach the hearts and minds of audiences. We are passionate about the True, Good and Beautiful and these core ideals are what drive our strategies.
Our Clients
Our Client Experience Includes: Mayo Clinic, Stormont Vail Health System, University of Vermont Health System, MD Anderson Cancer Center, Shriners Hospital for Children, AutoNation, Kendall Auto Group, BMW North America, Summit Automotive, Groove Automotive, Berlin City Automotive, Synovus Bank, Northwest Community Credit Union, Nike, Centric Architecture, Oregon Arts Commission, and Pivot Architecture
Our Work
We’ve developed logos and brand systems for clients in industries ranging from architecture to automotive, financial and regional/national health care systems
Our Work
Environments
Our Work
Employee Engagement
Get in touch
Contact Us
Feel free to contact us with any questions.